The do’s and don’ts when it comes to understanding what works.
(KPI’s)
First step is to understand what a Key Performance Indicator is or a (KPI). A KPI evaluates the success of an organization or of a particular activity in which it engages. KPIs help understand if an advertisement or ad is running at its full potential and hitting the right amount of people.
(GOALS)
What is your primary goal when running a video ad? What are you trying to achieve?
Is your video meant to increase brand awareness and attract newcomers to your website?
Is it meant to help your prospects consider a solution to one of their problems that your business offers?
Is it meant to help your leads make a decision to do business with you?
(4 KPI GOALS)
We know what a KPI is and what goals we are trying to achieve with our ad. Once we understand those we can use one of the 4 metrics to track them.
- View Count
- Play Rate
- Social Engagement
- Total Watch Time
(DO’s)
Match your goals with the right KPI option. Doing so will maximize the effectiveness of the add and retrieve the outcome you are looking for. Using the data gained from that add will allow changes to be made in the right way or keep doing the same thing if it works. Content ad must match the goal.
(DON’Ts)
When creating content and you’re trying to measure for views, don’t upload something that won’t keep your audience engaged. Short and to the point is all you need to get them hooked. Don’t ignore the analytic tools that will help you measure your KPI’s, such as viewer based tracking, video heat maps and engagement graphs.
